government )
A one-time customer ( ex : Personal customer )
Targeting Looking for a cheap product to the consumer.
Computer knowledge of the consumers.
On-line consumers.
Positioning Minimize the distribution process Low-price realization.
Customer’s needs Build To Order
large enterprise corporation Salesman.
Product and Service
Information and Knowledge – through Variety of contents, such as private Blog, Mail, Cafe, Knowledge Search, Instant News, Map, Movie information, Unified Search , Toolbar and Smart Finder, Game (Hangame) , Junior NAVER(for Kids), Happy-Bin( Donation), Entertainment(Music, Video player and UCC place)
Customer Service
- Expert’s answer: provides speciality
knowledge, let us consider the example of a hypothetical automobile-manufacturing firm. An instance of declarative knowledge in this context is the set of justified beliefs about the effect that the quality of each component would have on the final product. This could include the effect of quality on such feature as reliability, fuel consumption, and quality of the ride of particular model. An ex
the opportunity to develop new business strategies. Amazon used the internet and the associated strategies made e-commerce markets possible, to pursue a cost-leadership model and consolidate the bookselling industries. Amazon’s success in the book market as accelerated the consolidation of the book retail industry, and many small bookstores had closed because they cannot compete by price
최근 카카오 버터대신 식물성 기름을 사용해도 된다는 유럽의 법에도 불구하고,
Leonidas의 모든 초콜릿의 겉과 속 모두 100% 카카오 버터로 만들어 진다
생크림, 신선한 버터, 신선한 크림, 최고급 품질의 원산지로부터 온 카카오, 터키산 헤이즐넛, 페리고산 모렐로 체리, 이태리산 아몬드, 그르노블산
2.4. Bonjean Curve
많은 학생들이 Bonjean Curve 에 대해 답을 하지 못하였다고 하셨다. 우리 조원들도 이 문제에 대해 거의 답을 하지 못하였다고 했다. Bonjean Curve는 부력의 개념이다.
그림 Bonjean Curve
임의의 수선에서 횡단면의 면적은 Simpson's 1st Rule 같은 방법으로 구할 수 있고 이를 수선변화에 따른 곡
Objective 1
It is important for consumer researchers to understand the nature and power of attitudes.
태도(attitude)
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
실용적(Utilitarian)
가치-표현적
(Value-expressive)
자아-방어적
(Ego-defensive)
지식
(Knowledge)
Objective 2
Attitudes are more
model through survey.
As a result of behavioral decision research, psychological factors play an important role in decision-making. Namely, in spite of the same external stimuli, users show different reaction to stimuli according to his experience or knowledge etc. Therefore, in the research, we try to explore on the basis that apps몶 diffusion and external factors that are closely related
Ⅰ Introduction
1. Topic Explanation
- Seoul Metro
Seoul Metro is a public corporation which runs the Seoul Subway Lines 1 to 4. Founded as Korea’s first subway system provider on August 15, 1974 to provide mass transportation to the citizens of the Seoul Metropolitan area, Seoul Metro was the first local public enterprise to be established under Article 49 of the Local Public Enterprises a
이랜드는 1980년 이화여대 앞 ‘잉글랜드’라는 작은 옷가게에서 시작하여 65조원의 매출을 달성한 뒤 1986년 이랜드 법인을 등록하며 본격적인 의류사업을 시작하였다. 그 결과 이랜드는 1993년 매출액 5천 억원을 달성하는 기업으로 성장할 수 있었고, 이를 기반으로 1994년 ‘뉴코아’ 라는 유통업을 시